Visual identity for Hundstallet
New Normal for Hundstallet. Photos by Christoffer Skogsmo/Apan. Illustrations by Sara Strand.
Design and art direction by me. 2024
Logo was reworked to be a cleaner, clearer version of the previous one. Color scheme was updated to be more vibrant and joyful – somber colors moved out and made place for energetic, lively hues, representing the joy dogs bring to humans. The overhauled bold and wide typography provides more impact to every word. Hand-drawn illustrations provide both charm and a way to address more complex issues. The identity is grounded by the off-white backgrounds of the hero images, bringing the dogs in need to the front and letting us see each individual – and the value Hundstallet brings in helping them find new homes.