Visual identity proposal for client in humanitarian law
With New Normal. Was not applied.
Design by me. 2025
The logo represents the intersection of two words that have very different connotations in terms of warmth, softness, and rigidity: humanitarian law. The foundation of the identity is an information container, a flexible, easy-to-work-with tool that allows the brand to take up visual space regardless of messy pictures or grave reports. The color scheme was designed to always allow for black text, as a way of making sure the seriousness of a black serif font always seeps into the viewer’s eye.